Instacart's algorithm is quietly charging people different prices for the same groceries

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Instacart's algorithm is quietly charging people different prices for the same groceries


A months-long joint investigation by Consumer Reports and Groundwork Collaborative has uncovered widespread price testing on Instacart's grocery delivery platform. The research shows that identical grocery items sometimes cost different amounts for each customer. The disparity is sometimes as much as 23 percent. Investigators detected the tests at several of...

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