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Blizzard Entertainment loses 12 million monthly active users in three years

According to research from Mejores Apuestas (MA), Blizzard has lost around 12 million monthly active users (MAU) since 2018. Since 2017, it has lost about half of its player base, and as of Q2 2021, Blizzard's MAU across all properties sits at 26 million. Between 2017 and 2018 alone, the...

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